A few years ago, following the advent of the press Free press and the launch of several free newspapers, such as: Metro, 20 Minutes, etc.., The French publishing house PQN (Presse quotidienne Nationalle) has encountered several difficulties, mainly related to following factors:
Decrease in readers
Decline of advertising
Poor control of production cost
High cost of distribution
High sale price
Increase dependent on state
Subsidies In Italy in 2009, seems the opposite is happening. Beyond the difficulties faced by large publishers of newspapers, has just been announced that from 1 April, the daily free-press "24 Minutes" will close doors. Born in November 2006 - "24 Minutes", was launched as a free newspaper to 28 pages, made by the editors of the press Radiocor and distributed starting at 17 in some Italian cities, with a total circulation of copies of 450mila Rome and Milan. The initiative - taken from the Sun 24 hours (main Italian economic newspaper), pointing to the special distribution of the afternoon, offering to those who fell at home after a day of work, the possibility of publishing a pleasant and light - focusing on 'knock-on effect of the news for last. The chairman of the group 24Ore, Giancarlo Cerruti, said: "The closure of a product made with quality and passion, is always a painful event, but the current market conditions of the free-press do not permit us alternatives." Thus, the decline in advertising and editorial crisis - will lead us to renounce to a loving "fellow traveler" of our metropolitan evenings. Despite everything, we hope that this closure does not constitute the beginning of a fine - dell'infomazione print.
Surace Caterina
Nessun commento:
Posta un commento