Deep red for Publishing

Last September it launched the alarm crisis. Banks, loans, insurance companies have sown panic. After some months, the crisis concerns the Italian publishing.
The chairman of the FIEG, Carlo Melanconico said: “The quarterly performance of some major media groups in Italy, show a steady deterioration in the economic accounts”.
In the first quarter of 2009 saw an increase in losses and shrinking of profits equal to 30%.
In any case, according Censis the paper beats internet 51 to 38.
Sales decline of newspaper, but the new media do not replace the traditional information.
The large publisher to the government asking for help. The chairman of the FIEG Melanconico has appealed to he Government.
The answer came from Undersecretary to the Presidency of the council delegation to publishing, Paolo Bonaiuti, who said: “The Government, it was moved by creating a fund of 20 million euro for the crisis in newspaper and for the first time periodicals”.
He added the publishing is facing a new world, but you can always find a balance. We must deal with understanding the dramatic change in course.
The crisis has been felt even in the U.S., where even newspaper like The New York Times is still forced to make ups to make ends meet, leaving presage a strategic retreat from the web in the coming years.
The Finnish Giant UPM-Kymmenea closed the first quarter loss of 158 million euro. Turnover fell by 23% compared to the same quarter of 2008.The manager Jussi Pesonen : “The paper has managed the situation by maintaining high prices, streamlining operations and adjusting the production of the adoption of demand”.
The data confirm that this a dramatic crisis. Difficult to trace the many causes that are endangering the press briefing. Andrea Ceccherini, President of he young Permanent Publishing answering some questions about “Growing between the lines”, said: “The newspaper have to stop selling advertising and must being to sell news. The newspaper care too much relationship with readers”. Who knows if all publisher need only this simple advice to improve the fate of…

Surace Caterina