domenica 5 aprile 2009

E-paper: the Italians, ready to put the information in your pocket?










In July 2006, the newspaper "la Repubblica" has begun to experiment the electronic newspaper. Through the Internet via cable or wi-fi, 300 subjects had the opportunity to download on your iLiad (a mobile terminal size reduced), the news reporting in the newspaper, also of constant updates in real time.
One of the main features of this system is that the electronic journal allows you to store different numbers in the same newspaper.


Iliad has been presented as the newspaper you can read anywhere, thanks to its reduced size. Moreover, the pages can be quickly browse, including the possibility of ordering the subjects based on self-interest.
In 2008 it was talking about e-paper, as an infant. An A4 sheet designed by a mix paper-thin plastic and the size (about 0.03 mm), is beginning to be imagined as the newspaper of the future. Without entering into the merits of the technical issue, it is time to reflect on this new creation. E-paper, which has become a reality in other countries, manage to gain a good market in Italy?
Continuously, we are seeing the emergence of new products.
I-pod, I-phone, Lcd Tv, Nintendo Wii and so on, attract a market that never stop.
It seems, crisis or not crisis, innovation is always appreciated!
In this case, however, no mention of games or entertainment - but information. In a scene where publishers complain about the declining sales of newspapers, and the statistics confirm that the print media is increasingly distant from the young readers, it seems difficult to find an answer.
However, I wonder if the innovation is able to replace the "pleasure" to browse sheets (sometimes inconvenient and cumbersome), the most passionate readers. Waiting for the future gives us an answer, I think the E-paper could take a variety of functions, namely: to bring the world of the lovers of novelty in general, reduce the costs of paper while preserving the environment and raise Publisher's economy.
Surace Caterina

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