The migration, from traditional media to the network, also involves the state television. Rai is renewed with a schedule on line so rich as to give up (almost) on TV.
Rai is on line, with a new offer: rai.it and rai.tv. A program that runs continuously in 20 channels. The video quality is, in some cases, poor.
According to Piero Gaffuri, CEO of RaiNet Rai and director of new media, the public will choose the new technologies and for this reason: "The program, in accordance with the Contract of Service, is to create a personal TV content through the Rai to new platforms. " The home of the new version is customizable in color and content in a list selected by default.
There are advertisements. There are also areas dedicated to TV channels, to radio, and programming for children. Same domains of Teche Rai and discussion forums populated by the public.
The real revolution is on Rai.tv. Now you can watch live the three traditional channels (Raiuno, Raidue and Raitre), the direct Rainews24, RaiSport +, History and Rai Rai Edu 1. Also available in the specific programs contained in the labels Comedy, First Floor, Fiction.
Do not forget the live radio, music channels, GR Parliament to 8 audio channels made specific to the web. In total reaches more than 20 channels with programming continues offering online.
A positive change from previous versions is the archive of fiction made in whole or in part by Rai. You can download fiction such as “Il commissario Montalbano”, “lo storico Nero Wolfe”, “L’ispettore Coliandro” and “Tutti pazzi per amore” The yield, however, is not comparable to other solutions used abroad as the American and English Hulu iPlayer: the compressed video, sacrificing quality in favor of light and lose quality even with recent file of YouTube.
Giorgia Pellecchia
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